.NEARLY ONE BILLION people are actually directing their votes in India's overall election. It is actually the greatest democratic exercise in record-- and also could possibly also be actually the most expensive. Costs is actually anticipated to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian charitable. That would be much more than double the volume invested in the previous political election in 2019 as well as also go over the cash money splashed in America's governmental political election in 2020. Why carry out Indian political gatherings invest such extensive sums?