.YOU MAY certainly not understand it, yet different typefaces generate various feelings. Serif fonts, with tiny movements in the end of characters, are often found in books as well as newspapers. They seem to be trusted as well as reliable. Sans serif fonts, which appear, may appear present day and informal. Visual consistency provides audiences a feeling that they know where they stand it assists to develop trust. When it comes to The Financial expert, it specifies the hue for our writing.